Het Veluws Zandsculpturen festijn

CheckFacilitates visitor growth
CheckSupport & Advise
CheckReduces waiting times and facilitates visitor flow
Het Veluws Zandsculpturen festijn

Flexibility and advice ensure growth and an improved experience

Since 2012, Ticketcounter has been providing online ticket sales for 't Veluws Zandsculturen festijn. By quickly implementing a time slots module, this event was able to continue during Corona time.

The Challenge

The Challenge

Since 2009, 't Veluws Zandsculpturenfestijn is an annual event where the most talented 'carvers' show their skills. Every year they put on a beautiful exhibition with a genuine Dutch theme. After several years of selling tickets at the door, the decision was made in 2012 to also offer tickets online. After three successful editions we were looking for ways to grow further. Inspired by a number of other parties in the market, we came to online ticket sales," says Erik Koetsier of 't Veluws Zandsculturenfestijn. The flexibility of the Ticketcounter system offered many other possibilities besides an online ticket shop. For example, 't Veluws Zandsculpturen festijn could easily and quickly anticipate the rules set by the government at the time of the Corona crisis in 2020.

The Solution

The Solution

With 220,000 visitors in 2019, 't Veluws Sand Sculpture Festival was keen to be able to open responsibly in 2020 as well. But because 1,5 meter distance between visitors had to be taken into account, this required some planning. The Ticketcounter time-slot module provided the solution. By linking capacity to the time of arrival, it became possible to spread the visits so that everyone could enjoy the exhibition in a responsible manner. The reseller module increased the reach to multiple target groups by linking with resellers. Altogether, this ensured that in 2020 and 2021 a lot of visitors could still enjoy the sand sculptures.

Eric Koetsier

"We are a small organization and do not have the manpower to deal with our ticketing system on a daily basis. That's why it's so nice that Ticketcounter supports and advises us in this!"

Eric Koetsier

Het Veluws Zandsculpturen festijn

Implementation in three simple steps


Understanding your needs

You talk, we listen. Then we present you our experiences and together we determine what your online ticket shop should look like, what functionalities you want and where on your website we integrate the platform.


Development & implementation

Our developers get to work building an online ticket shop that fully complies with the list of requirements we drew up together. After a few weeks, you get test access. And shortly afterwards you can sell your first tickets online.


Continuous development

But it doesn't stop there. We maintain the platform regularly and optimize it according to the latest developments. This way it stays up-to-date with the latest technologies and IT security.


What are the advantages that implementing the Ticketcounter-system have brought to 't Veluws Zandsculpturen festijn?

Waiting time reduction

Spreading the number of visitors ensures a responsible visit with reduced waiting times

New target groups reached

25% of online ticket sales are realized by sales partners due to the linking possibilities

Growth in online sales

In 2021, 286% more tickets were sold online compared to 2018

Succes stories

Read more about all the solutions Ticketcounter was allowed to implement at our partners.

Other Modules

Take a look at the other possibilities the Ticketcounter platform has to offer you.

Request a free demo now!

Johan Verheijen

Business Development Manager
+31 (0)10 751 64 00